E-Sports
Esports Sponsorships: India's Journey from Reluctance to Embracing Gaming -By Zeeshan Akhtar Photo Source - Unsplash.com In recent years, India's stance on esports sponsorships has witnessed a remarkable shift, transforming from initial reluctance to a wholehearted embrace of the gaming culture. Esports sponsorships have gained traction in India, attracting the attention of brands and companies keen to tap into the immense potential of the thriving esports industry. Initially, there was a hesitation among brands to invest in esports sponsorships due to the perception that gaming was a niche activity with limited reach. "There was a lack of awareness about the scale and popularity of esports among mainstream brands," explains marketing consultant, Neha Kapoor. Traditional notions associated with gaming as a recreational hobby hindered the recognition of its status as a competitive sport. However, as esports began to gain prominence globally and capture the attenti...